8 Do’s and Don’ts of Great Real Estate Photography

home, condo, commercial, bedroom, photographyProfessional real estate photography is on the rise.

Today the art of photographing a home for sale is becoming ever more important. The home should be presented in the very best light to maximize the value. Professional photography can be that value maximizer and the difference in a quicker sale and one that demand a higher price… potentially.

Here are some Do’s and Don’ts of real estate photography.

  • Keep you wide angle at an level plane so that the verticals do not distort. You are aiming for your end photo to look natural and not bent out of shape.
  • Pay attention to time of day when shoot exterior shots. You don’t want to shoot in direct sunlight. Aim to shoot early in the morning or later in the afternoon. Avoid long shadows.
  • Curb appeal matters and is the first photo that will draw a potential buyer into see more or cause them to hit next on the computer. Keep your viewer (buyer) engaged with stunning exterior shots.
  • Always use a tripod to capture you photos. The quality will be exceptionally better.
  • Use speed light to help with light in dark corners and to increase your chance for a perfect exposure. I recommend carrying 2 speed lights and external stands for positioning.
  • Staging a home matters. Arrange the furniture to maximize lines and flow through a room. Double check for clutter, pillows that are out of place or position, and general things that do not belong, such as cords, things plugged in, and cables. Take a extra few minutes to breath and stage the room and shot the first time.
  • Use lights to enhance your images. Turn on all interior and exterior lights. Light candles. These things help the home to feel warm and lived in.
  • Pay attention to reflections in mirrors and avoid being a part of the photograph.

These are a few key tips when photographing a home. You would do well to hire a professional photographer to capture your home/listing in the very best light and increase your marketing presence and value.

Contact Spencer to create stunning HDR real estate photos of your next listing and get that visual marketing advantage your clients deserve. 😉

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